Privacy Policy
Privacy Policy

Privacy Policy

This Privacy Policy applies to the “Jockey Club Perinatal Bereavement Care” Website (the “website” described below) that help you understand better how The University of Hong Kong collects and use your information. The website is designed for persons experienced pregnancy loss, and their family and friends, helping professionals, and general public (“users” described below). The website is used to provide useful information about pregnancy loss, to facilitate the coping with grief after pregnancy loss, enhance knowledge on pregnancy loss and to provide information for bereavement care. When you use this website, your personal and non-personal data may be collected.

How we collect your information

The University of Hong Kong collects information while you are using the website in the following functions:

  • Account registration: username, email address, user type (bereaved parents/family or friend/helping professional) and passwords;
  • Service referral: username, email address, contact information, living district, service requested;
  • Photo journal: personal and family photographs; and
  • Lantern of love: username, email address.

How we use your information

  • The University of Hong Kong may use your information to understand and improve the website. We may analyze the data to better understand how users are using the website, so as to improve the website and its features and enhance your user experience.
  • You are able to indicate your consent to receive notifications or any forms of electronic messages. If you do not express your objection to receive these messages, the website may send push notifications or any forms of electronic messages to you.
  • The purpose of your information will be used as the following:
    • Account registration: the information will be used to create user account and access respective functions in the website;
    • Service referral: with your prior consent, the information will be shared to respective organizations for service follow-up;
    • Photo journal: the information will be used to create your photo album;
    • Lantern of love: the information will be used to create a lantern for remembrance of the baby dies or for showing support to bereaved parents;

How we protect your information

The University of Hong Kong treats your information securely with related guidelines and technology, whilst the security will not be guaranteed absolutely. When you provide personal or non-personal information in the website, that means you agree to The University of Hong Kong to send an email to you regarding security, privacy, and administrative issues relating to your use of the website.

Sharing Your Information with Third Parties

Information about your use of the website may be shared as follows:

  • Contractors Who Work for Us: The University of Hong Kong works with third party contractors to maintain and operate the website, including (but not limited to) technical support, data analysis, accounts management, email communications, and content update.
  • Consent: The University of Hong Kong may disclose your personal information to a third party in a manner not addressed by this Privacy Policy subject to your consent at such time, include (but not limited to) the following:
    • (1) Service referral: sharing information to respective service organization which provides psychosocial support for individuals or families experienced pregnancy loss. The respective service organizations include Caritas – Hong Kong Grace Port – Caritas Miscarriage Support Centre and Hong Kong Young Women’s Christian Association Family Wellness Centre;
    • (2) Photo journal: share your photo album to the public;
    • (3) Lantern of love: the information will be shared with other website users.
  • Aggregated Information. We may provide aggregated information about the website’s users to third parties as we deem appropriate in our sole discretion.

Choice and Control

  • Account Information: You can update your information at any time in the profile setting from the website.

Privacy Policy Changes

The University of Hong Kong reserves the right to modify this Privacy Policy at any time without notice. By continuing to use the website after changes are made to this Privacy Policy, you agree to such changes.

How we use Cookies

“Cookies” are small data files of information that a website transfers to your hard drive or mobile device to store and sometimes track information about you. Although “cookies” do identify a user’s device, “cookies” do not personally identify users. Additionally, mobile devices may use other tracking files which are similar to “cookies”.

Why we use “cookies”

The website uses “cookies” to distinguish you from other users. This helps to improve the website and to provide you with a better experience when you browse using the website.

Types of “cookies” we use

Strictly necessary cookies: these are “cookies” that are required for the operation of the website, such as to enable you to log into secure areas.

Performance cookies: these types of “cookies” recognise and count the number of users of the webiste and to see how users move around in each. This information is used to improve the way the website work.

Functionality cookies: these cookies recognise when you return to the website, enable personalised content and recognise and remember your preferences.

Targeting cookies: these cookies record your visit to the website, including the individual pages visited and links followed.

Generally, the strictly necessary “cookies” and some performance and functionality “cookies” only last for the duration of your visit to the website or expire when you close the website: these are known as “session cookies”. The functionality cookies and some targeting and performance cookies will last for a longer period of time: these are known as “persistent cookies”.

Third party cookies: some of the persistent and session “cookies” used by the website may be set by the third parties who are delivering services on our behalf.

Blocking cookies: Most websites, mobile devices and apps automatically accept cookies but, if you prefer, you can change your device or website settings to prevent that or to notify you each time a cookie is set.

Please note however, that (as with other websites and apps) by blocking or deleting cookies used on the website you may not be able to take full advantage of the website.

Contact Us

If you have any questions about your account or the website, please send us email at